Search Engine Marketing Techniques

SEO News * Link Popularity

2006-06-20T22:04:00Z

was contacted recently by an online directory. The woman who phoned me began by telling me that they didn't have a web designer listed in my area and they had 20-30 people every week who were looking for a web designer and were unable to find one. As I listened to this sad story tears started to form in my eyes as I began to realise that in the 21st century there are still people in the world who are having to go without a web designer.

Of course I quickly realised that this sob story was intended to soften me up in an attempt to sell me something, so I interjected by saying: "So you're looking for someone to advertise on your website?"

"Oh no it's not advertising," she said, "We're looking for one exclusive web designer in your area to handle all the enquiries we are getting..."

She went on to tell me that this fantastic opportunity would only cost me £1 per day and that they would be able to get me listed on the first page of search results in all the major search engines.

Now there's one thing I don't like and that is when people use a promise to try and sell you something knowing full well they cannot deliver on that promise.

"So if I go to Google and type in web design wiltshire, will I find your company?" I asked.

To my amusement she replied with one of the funniest lines I have ever heard in telephone marketing: "Oh no," she said, "we don't use Google anymore - we use Yahoo instead."

Once I had stopped laughing I pointed out to her that nearly 60% of all Internet searches were made through Google and if you were in business online you would not deliberately 'stop using Google'. What she was saying of course was that it was harder to get a top ten listing in Google than it was with Yahoo.

Now the point of all this is that when she was busy making excuses for not being listed in Google she did say something rather interesting and that was that 'Google does not always show you the websites that are the most relevant to your search phrase'.

Now this is quite interesting. Because Google uses a different formula from Yahoo and MSN when calculating search results, you get a different set of results from each search engine for the same search query.

MSN appear to give more weight to keywords than they do to link popularity, whereas Google places a high importance on the quality and quantity of incoming links but also takes into account a whole host of other factors.

The more success I had with getting top ten search engine results the more I advertised those successes on the SEO page of my website. Every so often I would check the results to see if I was still on the first page. What I began to notice was that on MSN the SEO page of my website was getting to number one for a phrase that I had listed on that page. For example, I built a website for an acupuncturist in Swindon, Wiltshire and wanted to advertise the fact that I had secured a number one slot in Google for the search phrase 'acupuncture treatment wiltshire', so I listed it on the SEO page of my website. A week or so later when I went to check the MSN rankings for the acupuncture site I noticed that the SEO page of my site was at number one for the search phrase 'acupuncture treatment wiltshire'.

Now the problem with this of course is that the search phrase is not relevant to that website. So in terms of relevancy MSN has failed: it has not delivered the most relevant websites for that search phrase because it has put a web design company at the top instead of an acupuncture website. This is one of the pitfalls of placing too much emphasis on keywords.

But why was my site at the top instead of the acupuncture site (which was coming in at number 2 or 3)? Presumably because my site is more established, has more incoming links and a higher Page Rank. Presumably, although not definitely.

So do these problems occur with Google? The answer to that is yes and no.

Google does get irrelevant sites mixed up in it's top ten from time to time but they are more likely to be there because of Page Rank than because of keywords. An article about SEO and linking strategies that I published on a high ranking website turned up in the top ten for a completely unrelated search phrase because I had mentioned that phrase once in the article. The reason was that Google placed more importance on the PR of the site the article was on than the keyword density of that particular phrase.

As Page Rank is based largely on link popularity the end result in this case was that link popularity beat relevancy hands-down. This is the main bone of contention that many webmasters have about Google: link popularity does not necessarily equate to relevancy and ultimately it is relevancy that is most important to the user.

Some may argue that a more popular site is more relevant. But if you were looking for a web designer in Marlborough you wouldn't want to find a listing for a hotel in the top ten just because it had more incoming links and a higher page rank than the site of a local web designer and happened to have a link to another web designer at the bottom of the page.

Part of the problem of course is that whatever system is in place some people will try to cheat the system. That leads to companies like Google having to change the way they evaluate the web pages that their robots crawl. This inadvertently leads to some website owners finding that their sites have been devalued because they have accidentally done something with their site that is frowned upon by Google because it was once used by the cheats to artificially boost their search engine rankings.

Until such time as a telepathic search engine is invented it seems unlikely that such problems will be eliminated. Perhaps in the coming years some kind of global directory will be used in conjunction with domain name registration, whereby each website could be registered in a maximum of two categories (web design and SEO for example) and some kind of system could be used to make sure that websites could only show up in search results for search phrases related to those categories. It would probably be too expensive and labour intensive to implement but I'm sure if someone could find a way of making money from it we might well see it happen!

Submitted by -->Rob Butler

Search Engine Optimization - International Translations

2006-04-25T19:33:00Z

Español Français Portuguese Deutsch Norwegian Dutch
Italiano Greek Russian

Hey you know what? I had a bunch of my pages translated into spanish, russian, greek etc... I did 10 pages, cost me a bit, but now just a few months later most of those pages are pushing my competitors out of position. Let's be honest, if you think everyone speaks English, your stupid. Face it, I know it's hard to believe, not all Internet users can speak English. If your web site is not optimized and copied into a few if not all available languages you are missing a huge portion of your market. Let us translate your web site with your optimization. Each page runs between $450 and $800. As I have learned translations of your site in Spanish, Portuguese, German, French, Chinese etc pushes out the competition and also adds to your credibility as an international source of information .

Search Engine Optimization - Reno Nevada

2006-04-25T19:29:00Z

Reno Internet Marketing Firm Welcomes SEO Graduates

Everyone wants a successful web site, one that pops up on Google. To get there you need an Internet Marketing Pro, or an SEO.

(RENOSEO) April 25, 2006 -- SEO (Search Engine Marketing) or Internet Marketing is the new career of choice. New marketers are coming out of college in record numbers and experts in the industry are welcoming them with open arms.

Internet marketers can earn unlimited amounts of money since they can not only come up with a business idea, but they can execute each step along the way. They are the designers, the marketers, the advertising dept and finances all rolled into one. Internet Marketing can give you the freedom to work your own hours and make a ton of money in the meantime.

It is not easy to hire one of these web guru's, their time is usually booked up months ahead of time. They usually charge huge amounts of money for their skill, and rightly so. After all, what is a top spot on Yahoo worth anyway?

It is a relatively new concept where a specialist - the SEO - forces a web page to the top of search results. The typical SEO will take hours to find the right keywords, carefully placing them into web copy for maximum search results.

Internet marketing professional Zane Durant of Reno SEO said, "I have to work on some of our clients web sites every day to keep up with their competition. To be on top today your SEO must tweak things constantly, updating keywords, adding pages, news, etc. If you do that, you can guarantee a top position on search engines."

Most SEO firms will tell you there are no guarantees in SEO work. To that Durant said, "They are just lazy. They don't want to do the work it takes to be #1. Most of them aren't even #1 themselves, so what do you expect them to say."

SEO News spoke to Durant at a recent Internet Marketing Convention about all the new Internet Marketers coming out of college this year, "Great, I am so glad that Internet marketing is finally coming of age... It's about time."

Reno SEO is a search engine optimization company in Reno Nevada. For more information about guaranteed web site optimization, contact Zane Durant CEO * www.renoseo.com

Search Engine Optimization * News Insertions - An SEO Tutorial

2006-04-25T19:12:00Z

If you really want to get to the top on Yahoo right away - try a news release. This bit of SEO is often overlooked - even by some of the best SEO's out there. Take this blog for example. It is viewed as news by the search engines and will eventually have more weight with Google.

You can have an professional SEO work with you to build a similar web blog for your site. It can be a big plus for your rankings.

Other ways to get to the top with news is to create some for release. There are several low cost new insertion locations out there. Some of these can really help you get started. If you are just starting out with a new web site, this is the best way to get rankings on day one. Some news services can get you on thousands of web sites within hours... each with a link to your new site.

Below is a sample news release done in June of 2005 for Reno SEO. This SEO news release went to #1 in 2 days on Yahoo and is still at the top (#2) after one year.::

Reno SEO Guarantees Search Engine Optimization

How would you like to be on page one of Google in less than a month? It happened for 4 new web sites after an encounter with optimization company Reno SEO. Aaron Lilly said, "My new websites all went to #1 in under a month, I just can't believe it."

(PRWEB) June 27, 2005 -- Search Engine Optimization can change a regular web site into a money making machine. To master search engine optimization means to be up on the latest changes in this ever-changing science. It takes hours of research each month and the ability to make changes when the search engines decide to change the way they search for things. Industry expert Zane Durant of Reno SEO said, "In spite of all the recent changes at Google and Yahoo, and the way that the industry keeps changing every day, RenoSEO has a proven method to get to the top of all search engine results and we back it up with a 100% money guarantee."

Durant went on to say that "the old SEO dinosaurs will tell you "if you are launching a new web site, you can forget about getting getting on Google or one of the other major search engines for quite a while, and if you want to get to #1 will be six months or longer, or else you have to buy pay per click ads."

Reno SEO backs up their optimization with a money back guarantee, and with it this SEO company may be on the right track. This past month May 6 - June 6, 2005, Reno SEO put 5 brand new web sites on page one of Google. One of the sites, www.CureForWarts.com - hit page one of #1 on MSN in only 19 days.

Hundreds have questioned RenoSEO about their money back guarantee since last week, Durant said, "I know the SEO secrets that can make a web site #1. I do everything that I can to make sure each and every one of our clients get to the top. When that happens we celebrate; and then keep on top of it each and every day to make sure they stay there. It is a simple search engine optimization formula that we follow every time that includes link building, carefully placed keywords in news releases, and daily updates. We all believe in ourselves at Reno SEO and we work relentlessly for our clients - 7 days a week - that's why we can offer our 100% satisfaction guarantee."

Reno SEO is a search engine optimization company in Reno Nevada. For a list of success stories visit www.RenoSEO.com or read the Search Engine Optimization Book: "19 Days to #1" www.RenoSEO.com/order_book.html.

Let Reno SEO take you to #1!

SEO Web Design *from $3000

2006-04-25T18:50:00Z

Online sales can help retailers to expand their customer base and make additional revenue.

The cost to set up a Web site with e-commerce capability ranges from about $1,000 for a basic site up to "five figures" for a custom interactive Web site with one-click buying, said Ben Cash, co-owner of Blue Key Web Design in Harrisonburg.

"A retail business can get a good custom Web site for around $3,000," Cash said. "And there are all kinds of bells and whistles to add on."

Cash has four years experience in developing Web sites and has seen a wide range of success.

"Just because you have a Web site with products to sell doesn’t mean you’ll get sales," Cash said. "Successful retailers have to market the site, do some advertising and have a solid business plan to make a profit online."

A bricks-and-mortar retailer should make his or her Web site effective for the core business and expand the customer base with e-commerce, Cash explained.

Jeff Haden, president of BlackBird Media Inc. in Harrisonburg, agrees.

"The Web site first and foremost should represent you as a business," Haden said. "For some customers, it’s the first impression you’ll make."

Some of the most successful online businesses are retailers with a niche product.

"If Wal-Mart has what you sell, you’re just competing on price," Haden said.

E-commerce can place new demands on a business, he added.

"It can change the inventory and product flow," Haden said. "It may mean more time taking orders, packing and shipping."

Online marketing is different from traditional advertising, he added. Search engine optimization and online advertising can help drive profitable traffic to a retail Web site.

Search Engine Optimization Tutorial

2006-04-18T05:21:00Z

I have a real estate client ready to launch a new site. I always release 3 news stories prior to launch so our first few weeks start off with a bang. This client wants to reach the Reno Real Estate Market and so that is the name of the domain we selected. Now that it is time to do news stories I have hired News Journalist Maggie Kathleen Curtis from Reno Nevada News. I am using her to reach my target audience in a softer way. This story is loaded with local Reno keywords and real estate keywords as well as the clients site. It also delivers the message without hitting them over the head with it.

Here is a news release going out tomorrow:

Affordable Housing in Reno is a Thing of the Past
EDITORIAL by Maggie K. Curtis
Reno Nevada News - August 31, 2005

Just look through any real estate magazine or website like Reno Real Estate Market and you will see that the average home in Reno Nevada is coming up on the 500,000 range. You must agree with me that the price of real estate in Reno Nevada is downright stupid; but so is gasoline...I actually paid 2.90 for gas today. I remember I said about a year ago that gas will never go over 50 a barrel - It was 70 today. I also said in 2000 that I could wait a few years before buying my first home. Boy let me tell you; I feel stupid. I can't believe that there is not one piece of affordable property anywhere within the limits of Reno; of course you may still find a little piece a dirt somewhere between a dead cow and the old mine for 100 Grand.

What burns me up so much is that 10 years ago I was stupid with a credit card, left with poor credit, paying 1350 rent , and wished to God that I had bought even a "broken down barn" back then; because I'll bet you there is some knucklehead realtor will surely tell me that "the price of that broken down barn house in Verdi is a million dollars."

Now don't get me wrong, there are beautiful homes in Reno with fine trimed lawns, and they are worth every penny especially when compared with what you get in San Francisco or LA. but where am I ever going to get even 5% down of a half a million dollar house. For those of you without a quick brain that's $25,000. Most of the time you are looking at 10% or more down so forget that!

I know there are not many young couples or single moms like me that can come up with that kind of cash, and if you did by some wild freak of nature, or some lotto jackpot come up with that downpayment you are looking at $3500 a month in mortgage payments for the next 30 years. Are they out of their minds? Worst of all; what if I am wrong, what if the house I am looking at today for 500,000 is going to be 700,000 next year? Who knows. It is sad to say that all I can do is hope; hope that the Reno City Council and it's neverending "Downtown Development" will see fit to force developers to stop making quarter million dollar one bedroom condos and make some homes for the regular folk, like me:Maggie Kathleen Curtis

SEO NEWS TODAY

by Zane Durant

It is called Search Engine Optimization by those geeks of the industry but most people explain Search Engine Optimization as, making your Website visible to the Search Engine's like Google and Yahoo.

Search Engine Optimization changes every day. To keep on top of the changes, it takes hours of research, and the ability to make snap decisions when the search engines decide to change the way they search for things; which happens quite frequently. Internet Marketing expert, Zane Durant of Reno SEO said, "We have a proven method to get web sites to the top of search results and we back it up with a 100% money back guarantee." Durant went on to say that "Our consultants work hard to deliver page one results and they basically back it up with their paychecks. Reno SEO Consultants do not get paid until they deliver what they promise - which is a page one location for your site.

News reports on the topic of Internet Marketing say that new Web sites can forget about getting on Google or one of the other major search engines for at least three months or so, to get to #1 will be six months or longer. When confronted with those stats Durant said he personally has optimized more than 50 websites that have hit page one on all the major search engines in just days. One of the sites, http://www.moleremedy.com/ - hit page one of Google in 16 days, and #1 on MSN in only 19 days.

When questioned about his so called "money back guarantee," Durant said, "We know what we can do for our clients and we don't waste their time or their money. Our Internet consultants explain what we need to do, what it will cost, and you can rest assured that we work every day - seven days a week to make them #1. When that happens; we cash the check". It is a simple formula that we follow every time."

Reno SEO is an Internet Marketing Firm specializing in search engine optimization and ecommerce instruction. For a list of success stories visit http://www.renoseo.com/ or read the Search Engine Optimization Book: "19 Days to #1" www.RenoSEO.com/order_book.html.

Search Engine Marketing Services

2006-04-18T05:18:00Z

Internet Marketing is the ability to sell your product or service online via a website. Pretty simple stuff; simple concept but difficult to achieve without help. Reno Internet Marketing - part of Reno SEO is the top Internet Marketing Firm in Reno Nevada because they can design and optimize your web site, create award winning Internet Marketing copy that delivers sales, and maintain it all for you into one seamless marketing package. Our Internet Marketing Consultants do hours of competitive research; we develop a short and long term marketing plans for your business and take it from just an idea on paper - and turn it into a reality. Reno Internet Marketing has certified Google Experts optimizing your copywriting for search engines. Our writers have over 25 years of national advertising experience writing copy for television and radio. Copy like that must flow like human speech and now with the Internet in the mix; it must also contain magical keywords. We style your web site copy so that it contains all your strongest keywords at just the right intervals - which makes your site tops on Google, Yahoo and MSN search results.

Internet Marketing is more that just a name on a door. It must be backed up with skill and experience. Reno Internet Marketing is the company in Northern Nevada you can trust to deliver marketing results you are looking for. Our developers and designers work with you to create the right look for your Internet Business. Then we optimize it for all the search engines, and submit to all search engines free of charge for you. Our Internet Marketing plans are complete but you may bring an already built web site to us for optimization and Internet Marketing suggestions.